SellCheck Insights

The Curse of Knowledge may seem like the title to the next Avengers movie, but it isn't (as far as we know). Instead, it's an essential behavioral science learning highly relevant to the development of marketing communication.

It's no secret it gets cold in Minneapolis. But, what does standing in line for ice cream have to do with better communication? Lots, it turns out.

Whether creating digital ads, in-store signage, or packaging, behavior science-based design principles (or, we like to call it designing for the shopper mindset) can improve your creative effectiveness.

Your brand message can help drive sales. How do you test its effectiveness so you KNOW it works?