We’ve been studying the market for years using shopper science and retail marketers’ expertise. Here’s what we’ve discovered:
Why do marketers routinely reach a level of creative churn and dissatisfaction even when testing is part of their process? A survey was sent to leading marketing industry professionals to find the answers.
Get the resultsAds optimized for shoppers outperform those that are not by 30% or more. See how creative effectiveness was proven to be a key element to delivering better sales, and therefore better ROI.
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The pandemic has forced consumers to try new brands, retailers, and paths to transactions. Many ... Read more
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