Insights & Data

We’ve been studying the market for years using shopper science and retail marketers’ expertise. Here’s what we’ve discovered:


Know it’s Great...Before the Due Date

Why do marketers routinely reach a level of creative churn and dissatisfaction even when testing is part of their process? A survey was sent to leading marketing industry professionals to find the answers.

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Study: Creative Effectiveness

Ads optimized for shoppers outperform those that are not by 30% or more. See how creative effectiveness was proven to be a key element to delivering better sales, and therefore better ROI.

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Recent Blog Posts

How Binge Watching TV Can Help Drive A Stronger Brand Connection

We would have written this article sooner, but we were binge-watching...

We’re not alone. Read more

Designing for the Shopper Mindset: Overcoming the Curse of Knowledge

The Curse of Knowledge may seem like the title to the next Avengers movie, but ... Read more

Designing for the Shopper Mindset: Ice Cream and Social Proof

It's no secret it gets cold in Minneapolis. But, what does standing in line ... Read more