Insights & Data

We’ve been studying the market for years using shopper science and retail marketers’ expertise. Here’s what we’ve discovered:


Know it’s Great...Before the Due Date

Why do marketers routinely reach a level of creative churn and dissatisfaction even when testing is part of their process? A survey was sent to leading marketing industry professionals to find the answers.

Get the results

Study: Creative Effectiveness

Ads optimized for shoppers outperform those that are not by 30% or more. See how creative effectiveness was proven to be a key element to delivering better sales, and therefore better ROI.

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Recent Blog Posts

Are Your Eyes Fooling You and Your Consumers?

Have your eyes ever played tricks on you?

If you said “no,” then you’re not being honest.

... Read more

How Binge Watching TV Can Help Drive A Stronger Brand Connection

We would have written this article sooner, but we were binge-watching...

We’re not alone. Read more