Insights & Data

We’ve been studying the market for years using shopper science and retail marketers’ expertise. Here’s what we’ve discovered:


Know it’s Great...Before the Due Date

Why do marketers routinely reach a level of creative churn and dissatisfaction even when testing is part of their process? A survey was sent to leading marketing industry professionals to find the answers.

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Study: Creative Effectiveness

Ads optimized for shoppers outperform those that are not by 30% or more. See how creative effectiveness was proven to be a key element to delivering better sales, and therefore better ROI.

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Recent Blog Posts

The Great Retail Reset: Consumers Are up for Grabs

The pandemic has forced consumers to try new brands, retailers, and paths to transactions. Many ... Read more

Anchoring in a Brandless World

A Rising DTC Star Starts Our ... Read more