Insights & Data

We’ve been studying the market for years using shopper science and retail marketers’ expertise. Here’s what we’ve discovered:

Know it’s Great...Before the Due Date

Why do marketers routinely reach a level of creative churn and dissatisfaction even when testing is part of their process? A survey was sent to leading marketing industry professionals to find the answers.

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Study: Creative Effectiveness

Ads optimized for shoppers outperform those that are not by 30% or more. See how creative effectiveness was proven to be a key element to delivering better sales, and therefore better ROI.

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Recent Blog Posts

Designing for the Shopper Mindset: The Power of New

Whether creating digital ads, in-store signage, or packaging, behavior ... Read more

Sales Lift From Shopper Communication That's Not Seen? 0%

Your brand message can help drive sales. How do you test its effectiveness so you KNOW it works?

... Read more