Snack Attack:
Using Behavioral Science to
Drive Snacking Impulse Purchases

snacks-feat

Session 1: Thursday, December 5th @ 8am CST

Session 2: Thursday, December 5th @ 1pm CST

Snack Attack:
Using Behavioral Science to 
Drive Snacking Impulse Purchase

snacks-feat

Session 1: Thursday, December 5th @ 8am CST
Session 2: Thursday, December 5th @ 1pm CST

Webinar Overview

Got a craving for sales success?

Whether it’s a shopper grabbing a quick treat or indulging during a special occasion, winning the impulse buy in the snack aisle is all about timing and strategy. But with so many options, how do you make sure your brand stands out when it matters most?

In this webinar, Snack Attack: Using Behavioral Science to Drive Snacking Impulse Purchases, we’ll share three key, science-backed strategies that help you capture attention and drive those impulse purchases. From everyday snack cravings to key holidays and peak sales periods, we’ve got the insights you need to make sure your brand is the one shoppers can’t resist.

Key questions we’ll answer:

1. How do you prioritize your in-store marketing investments?
2. Where are the critical moments to engage with impulse shoppers?
3. What strategies will get shoppers to pick your brand over others?

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What you’ll learn:

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Behavioral Science Insights
Learn how human behavior drives impulse buys and how you can leverage these insights to stand out in the snack aisle.

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Proven Strategies
Discover three actionable strategies, backed by real-world examples, to ensure your snack brand consistently captures impulse purchases.

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In-Store Optimization
Understand where and how to make the most impact with your in-store marketing to maximize visibility and drive sales.

What you’ll learn:

be-sci-icon

Behavioral Science Insights
Learn how human behavior drives impulse buys and how you can leverage these insights to stand out in the snack aisle.

strategies-icon

Proven Strategies
Discover three actionable strategies, backed by real-world examples, to ensure your snack brand consistently captures impulse purchases.

in-store-icon

Proven Strategies
Discover three actionable strategies, backed by real-world examples, to ensure your snack brand consistently captures impulse purchases.

Meet the Host

Lynn is SellCheck’s Global Practice Officer, leading the organization’s behavioral science capability and practical application to client and customer experiences. He applies his expertise to increase shopper conversion by optimizing their creativity – combining behavioral science, neuroscience, and marketing to increase sales. Lynn and SellCheck have served over 1,600 brands.

Lynn is an expert in applying behavioral science to convert shoppers to buyers. He is a frequent guest speaker (Path to Purchase Institute, Marketing Agency Association Worldwide, Financial Brand Forum, Northwestern University, Corporate conferences), a Shopper Marketing Institute Faculty Member, a Who’s Who in Shopper Marketing, and a Marketing Science Institute Trustee.

lynn-neal

Lynn Neal
Global Practice Officer

Meet the Host

lynn-neal

Lynn Neal
Global Practice Officer

Lynn is SellCheck’s Global Practice Officer, leading the organization’s behavioral science capability and practical application to client and customer experiences. He applies his expertise to increase shopper conversion by optimizing their creativity – combining behavioral science, neuroscience, and marketing to increase sales. Lynn and SellCheck have served over 1,600 brands.

Lynn is an expert in applying behavioral science to convert shoppers to buyers. He is a frequent guest speaker (Path to Purchase Institute, Marketing Agency Association Worldwide, Financial Brand Forum, Northwestern University, Corporate conferences), a Shopper Marketing Institute Faculty Member, a Who’s Who in Shopper Marketing, and a Marketing Science Institute Trustee.

SellCheck™ specializes in leveraging proven behavioral science to optimize creative effectiveness and drive conversion for leading confectionary companies. We apply objective behavioral science principles to pinpoint design opportunities, optimize communication strategies, enhance target reactions, and significantly increase sales.

© RAZR Marketing, Inc. 2024. SellCheck® is a division of RAZR Marketing, Inc.