Buckle in for the Triple Threat of 2022: COVID, War in Ukraine and Inflation.
Hear Ray Burke, marketing professor at Indiana University’s Kelley School of Business, share valuable insights on how to increase shopability and sales. His keynote is followed by the 2nd annual SellCheck Awards, where we honor the best executions we saw in 2021.
2021 was another challenging year for marketers, including supply chain log jams, social media snafus, the continued rise of retail media, and new privacy and measurement challenges – there is no sign of things slowing down.
Developing and executing a solid brand purpose can build brand awareness, differentiation, trust, and commitment. But, a purpose can't just be a marketing message; it must be an essential part of the brand. Our new White Paper offers three proven strategies for Marketing with Purpose.
Over reliance on data can destroy your ads
Ads are everywhere. On your social feed, in your favorite apps, the websites you frequent, along the street, all over your local stores. Although there are no official figures, in 2021, the average person encounters between 6,000 to 10,000 ads every day.
Topics: Creative Effectiveness
The pandemic has forced consumers to try new brands, retailers, and paths to transactions. Many shoppers have purchased products for the first time or substituted for their favorites, while others have visited different types of brick and mortar stores to find everything on their lists. And many have tried online buying from storefronts and categories that they had never considered before. Buying based on convenience versus preference has become more prevalent. Consider the stats on the right.
Topics: Behavioral Science