Developing and executing a solid brand purpose can build brand awareness, differentiation, trust, and commitment. But, a purpose can't just be a marketing message; it must be an essential part of the brand. Our new White Paper offers three proven strategies for Marketing with Purpose.
Over reliance on data can destroy your ads
Ads are everywhere. On your social feed, in your favorite apps, the websites you frequent, along the street, all over your local stores. Although there are no official figures, in 2021, the average person encounters between 6,000 to 10,000 ads every day.
Topics: Creative Effectiveness
The pandemic has forced consumers to try new brands, retailers, and paths to transactions. Many shoppers have purchased products for the first time or substituted for their favorites, while others have visited different types of brick and mortar stores to find everything on their lists. And many have tried online buying from storefronts and categories that they had never considered before. Buying based on convenience versus preference has become more prevalent. Consider the stats on the right.
Topics: Behavioral Science
Are People Rationale?
Do we make decisions consciously based on facts, reason, and logic? Or, do we make decisions unconsciously based on emotions, feelings, and intuition?
While you are thinking about these substantial questions, let's turn the clock back to 1985...
Have your eyes ever played tricks on you?
If you said “no,” then you’re not being honest.
Alternatively, your mind is deceiving you.
It’s nothing personal and nothing intentional.
We would have written this article sooner, but we were binge-watching...
We’re not alone. On an average day, Netflix’s 117.58 million subscribers watch 140 million hours of content. That’s a ton of TV. Learning this, we were curious as to why this happens and if we can apply learnings to the creation of marketing communication.