The pandemic has forced consumers to try new brands, retailers, and paths to transactions. Many shoppers have purchased products for the first time or substituted for their favorites, while others have visited different types of brick and mortar stores to find everything on their lists. And many have tried online buying from storefronts and categories that they had never considered before. Buying based on convenience versus preference has become more prevalent. Consider the stats on the right.
Topics: Behavioral Science
Are People Rationale?
Do we make decisions consciously based on facts, reason, and logic? Or, do we make decisions unconsciously based on emotions, feelings, and intuition?
While you are thinking about these substantial questions, let's turn the clock back to 1985...
Have your eyes ever played tricks on you?
If you said “no,” then you’re not being honest.
Alternatively, your mind is deceiving you.
It’s nothing personal and nothing intentional.
We would have written this article sooner, but we were binge-watching...
We’re not alone. On an average day, Netflix’s 117.58 million subscribers watch 140 million hours of content. That’s a ton of TV. Learning this, we were curious as to why this happens and if we can apply learnings to the creation of marketing communication.
The Curse of Knowledge may seem like the title to the next Avengers movie, but it isn't (as far as we know). Instead, it's an essential behavioral science learning highly relevant to the development of marketing communication.
It's no secret it gets cold in Minneapolis. But, what does standing in line for ice cream have to do with better communication? Lots, it turns out.
Whether creating digital ads, in-store signage, or packaging, behavior science-based design principles (or, we like to call it designing for the shopper mindset) can improve your creative effectiveness.