SellCheck Insights

Seven Marketing Tips for Inflationary Times

Posted by SellCheck Team

Buckle in for the Triple Threat of 2022: COVID, War in Ukraine and Inflation.

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Topics: News, Shopper Marketing, Messaging

SellCheck Keynote Speaker Ray Burke and Best of SellCheck Awards

Posted by SellCheck Team

Hear Ray Burke, marketing professor at Indiana University’s Kelley School of Business, share valuable insights on how to increase shopability and sales. His keynote is followed by the 2nd annual SellCheck Awards, where we honor the best executions we saw in 2021.

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Topics: Shopper Marketing, Brand Marketing, Best of SellCheck

Nearly two years into the pandemic, we’re still feeling the ripple effects

Posted by SellCheck Team

2021 was another challenging year for marketers, including supply chain log jams, social media snafus, the continued rise of retail media, and new privacy and measurement challenges – there is no sign of things slowing down.

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Topics: Insights, Shopper Marketing, e-commerce

Know It's Great Before the Due Date

Posted by SellCheck Team

Why Marketers Release Suboptimal Creative and What They Can Do About It.

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Topics: Case Studies, Creative Effectiveness, Insights, Shopper Marketing

Stay Ahead in The New Year With Digital Commerce Trends

Posted by SellCheck Team

The Only Constant is Change

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Topics: Shopper Marketing, Behavioral Science, e-commerce

Anchoring in a Brandless World

Posted by SellCheck Team

A Rising DTC Star Starts Our Story...

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Behavioral Science, Brand Marketing, e-commerce

Be Distinctive to Better Standout to Shoppers

Posted by SellCheck Team

What Hijacks Your Decisions? 

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Behavioral Science, Brand Marketing, Command

Using Brand Equities to Better Connect with Shoppers

Posted by SellCheck Team

Are People Rationale?

Do we make decisions consciously based on facts, reason, and logic? Or, do we make decisions unconsciously based on emotions, feelings, and intuition?

While you are thinking about these substantial questions, let's turn the clock back to 1985...

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Behavioral Science, Connect, Brand Marketing

Are Your Eyes Fooling You and Your Consumers?

Posted by SellCheck Team

Have your eyes ever played tricks on you?

If you said “no,” then you’re not being honest.

Alternatively, your mind is deceiving you.

It’s nothing personal and nothing intentional.

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging, Behavioral Science

How Binge Watching TV Can Help Drive A Stronger Brand Connection

Posted by SellCheck Team

We would have written this article sooner, but we were binge-watching...

We’re not alone. On an average day, Netflix’s 117.58 million subscribers watch 140 million hours of content. That’s a ton of TV.  Learning this, we were curious as to why this happens and if we can apply learnings to the creation of marketing communication.

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging, Behavioral Science

 

About SellCheck

SellCheck is a marketing research platform designed to streamline the creative process, produce better marketing, and boost sales.

We provide clarity and confidence through the discipline of creative effectiveness.

Key Benefits include:

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