Buckle in for the Triple Threat of 2022: COVID, War in Ukraine and Inflation.

Hear Ray Burke, marketing professor at Indiana University’s Kelley School of Business, share valuable insights on how to increase shopability and sales. His keynote is followed by the 2nd annual SellCheck Awards, where we honor the best executions we saw in 2021.

2021 was another challenging year for marketers, including supply chain log jams, social media snafus, the continued rise of retail media, and new privacy and measurement challenges – there is no sign of things slowing down.

Why Marketers Release Suboptimal Creative and What They Can Do About It.

The Only Constant is Change

A Rising DTC Star Starts Our Story...

What Hijacks Your Decisions? 

Are People Rationale?

Do we make decisions consciously based on facts, reason, and logic? Or, do we make decisions unconsciously based on emotions, feelings, and intuition?

While you are thinking about these substantial questions, let's turn the clock back to 1985...

Have your eyes ever played tricks on you?

If you said “no,” then you’re not being honest.

Alternatively, your mind is deceiving you.

It’s nothing personal and nothing intentional.

We would have written this article sooner, but we were binge-watching...

We’re not alone. On an average day, Netflix’s 117.58 million subscribers watch 140 million hours of content. That’s a ton of TV.  Learning this, we were curious as to why this happens and if we can apply learnings to the creation of marketing communication.