SellCheck Insights

Nearly two years into the pandemic, we’re still feeling the ripple effects

Posted by SellCheck Team

2021 was another challenging year for marketers, including supply chain log jams, social media snafus, the continued rise of retail media, and new privacy and measurement challenges – there is no sign of things slowing down.

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Topics: Insights, Shopper Marketing, e-commerce

Know It's Great Before the Due Date

Posted by SellCheck Team

Why Marketers Release Suboptimal Creative and What They Can Do About It.

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Topics: Case Studies, Creative Effectiveness, Insights, Shopper Marketing

Anchoring in a Brandless World

Posted by SellCheck Team

A Rising DTC Star Starts Our Story...

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Behavioral Science, Brand Marketing, e-commerce

Be Distinctive to Better Stand Out to Shoppers

Posted by SellCheck Team

 

What Hijacks Your Decisions? 

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Behavioral Science, Brand Marketing, Command

Using Brand Equities to Better Connect with Shoppers

Posted by SellCheck Team

Are People Rationale?

Do we make decisions consciously based on facts, reason, and logic? Or, do we make decisions unconsciously based on emotions, feelings, and intuition?

While you are thinking about these substantial questions, let's turn the clock back to 1985...

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Behavioral Science, Connect, Brand Marketing

Are Your Eyes Fooling You and Your Consumers?

Posted by SellCheck Team

Have your eyes ever played tricks on you?

If you said “no,” then you’re not being honest.

Alternatively, your mind is deceiving you.

It’s nothing personal and nothing intentional.

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging, Behavioral Science

How Binge Watching TV Can Help Drive A Stronger Brand Connection

Posted by SellCheck Team

We would have written this article sooner, but we were binge-watching...

We’re not alone. On an average day, Netflix’s 117.58 million subscribers watch 140 million hours of content. That’s a ton of TV.  Learning this, we were curious as to why this happens and if we can apply learnings to the creation of marketing communication.

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging, Behavioral Science

Designing for the Shopper Mindset: Overcoming the Curse of Knowledge

Posted by SellCheck Team

The Curse of Knowledge may seem like the title to the next Avengers movie, but it isn't (as far as we know). Instead, it's an essential behavioral science learning highly relevant to the development of marketing communication.

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging, Behavioral Science

Designing for the Shopper Mindset: Ice Cream and Social Proof

Posted by SellCheck Team

It's no secret it gets cold in Minneapolis. But, what does standing in line for ice cream have to do with better communication? Lots, it turns out.

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging

Designing for the Shopper Mindset: The Power of New

Posted by SellCheck Team

Whether creating digital ads, in-store signage, or packaging, behavior science-based design principles (or, we like to call it designing for the shopper mindset) can improve your creative effectiveness.

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging

 

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We provide clarity and confidence through the discipline of creative effectiveness.

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