--- title: | Brand Marketing description: Brand Marketing | --- # SellCheck Insights ## [SellCheck Keynote Speaker Ray Burke and Best of SellCheck Awards](https://info.sellcheck.com/blog/sellcheck-keynote-speaker-ray-burke-and-best-of-sellcheck-awards) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) Hear Ray Burke, marketing professor at Indiana University’s Kelley School of Business, share valuable insights on how to increase shopability and sales. His keynote is followed by the 2nd annual SellCheck Awards, where we honor the best executions we saw in 2021. [Read More](https://info.sellcheck.com/blog/sellcheck-keynote-speaker-ray-burke-and-best-of-sellcheck-awards) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/sellcheck-keynote-speaker-ray-burke-and-best-of-sellcheck-awards#comments-listing) Topics: [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Brand Marketing](https://info.sellcheck.com/blog/tag/brand-marketing), [Best of SellCheck](https://info.sellcheck.com/blog/tag/best-of-sellcheck) ## [The Power and Importance of Purpose](https://info.sellcheck.com/blog/the-power-and-importance-of-purpose) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![](https://info.sellcheck.com/hubfs/nov-post-hero.jpg) ](https://info.sellcheck.com/blog/the-power-and-importance-of-purpose) Developing and executing a solid brand purpose can build brand awareness, differentiation, trust, and commitment. But, a purpose can't just be a marketing message; it must be an essential part of the brand. Our new White Paper offers three proven strategies for Marketing with Purpose. [Read More](https://info.sellcheck.com/blog/the-power-and-importance-of-purpose) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/the-power-and-importance-of-purpose#comments-listing) Topics: [Messaging](https://info.sellcheck.com/blog/tag/messaging), [Brand Marketing](https://info.sellcheck.com/blog/tag/brand-marketing) ## [Anchoring in a Brandless World](https://info.sellcheck.com/blog/anchoring-in-a-branless-world) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![](https://info.sellcheck.com/hubfs/Anchoring%20-%20No%20SellCheck.png) ](https://info.sellcheck.com/blog/anchoring-in-a-branless-world) # A Rising DTC Star Starts Our Story... [Read More](https://info.sellcheck.com/blog/anchoring-in-a-branless-world) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/anchoring-in-a-branless-world#comments-listing) Topics: [Creative Effectiveness](https://info.sellcheck.com/blog/tag/creative-effectiveness), [Tips and Tricks](https://info.sellcheck.com/blog/tag/tips-and-tricks), [Insights](https://info.sellcheck.com/blog/tag/insights), [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Behavioral Science](https://info.sellcheck.com/blog/tag/behavioral-science), [Brand Marketing](https://info.sellcheck.com/blog/tag/brand-marketing), [e-commerce](https://info.sellcheck.com/blog/tag/e-commerce) ## [Be Distinctive to Better Stand Out to Shoppers](https://info.sellcheck.com/blog/be-distinctive-to-better-standout-to-shoppers) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![Be Distinctive2-1](https://info.sellcheck.com/hubfs/Be%20Distinctive2-1.png) ](https://info.sellcheck.com/blog/be-distinctive-to-better-standout-to-shoppers)   # What Hijacks Your Decisions?  [Read More](https://info.sellcheck.com/blog/be-distinctive-to-better-standout-to-shoppers) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/be-distinctive-to-better-standout-to-shoppers#comments-listing) Topics: [Creative Effectiveness](https://info.sellcheck.com/blog/tag/creative-effectiveness), [Tips and Tricks](https://info.sellcheck.com/blog/tag/tips-and-tricks), [Insights](https://info.sellcheck.com/blog/tag/insights), [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Behavioral Science](https://info.sellcheck.com/blog/tag/behavioral-science), [Brand Marketing](https://info.sellcheck.com/blog/tag/brand-marketing), [Command](https://info.sellcheck.com/blog/tag/command) ## [Using Brand Equities to Better Connect with Shoppers](https://info.sellcheck.com/blog/using-brand-equities-to-better-connect-with-shoppers) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![Brand Equities 2](https://info.sellcheck.com/hubfs/Brand%20Equities%202.png) ](https://info.sellcheck.com/blog/using-brand-equities-to-better-connect-with-shoppers) # Are People Rationale? Do we make decisions consciously based on facts, reason, and logic? Or, do we make decisions unconsciously based on emotions, feelings, and intuition? While you are thinking about these substantial questions, let's turn the clock back to 1985... [Read More](https://info.sellcheck.com/blog/using-brand-equities-to-better-connect-with-shoppers) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/using-brand-equities-to-better-connect-with-shoppers#comments-listing) Topics: [Creative Effectiveness](https://info.sellcheck.com/blog/tag/creative-effectiveness), [Tips and Tricks](https://info.sellcheck.com/blog/tag/tips-and-tricks), [Insights](https://info.sellcheck.com/blog/tag/insights), [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Behavioral Science](https://info.sellcheck.com/blog/tag/behavioral-science), [Connect](https://info.sellcheck.com/blog/tag/connect), [Brand Marketing](https://info.sellcheck.com/blog/tag/brand-marketing) [All posts](https://info.sellcheck.com/blog/all) ### About SellCheck SellCheck is a marketing research platform designed to streamline the creative process, produce better marketing, and boost sales. We provide clarity and confidence through the discipline of creative effectiveness. Key Benefits include: - Clear direction to improve marketing - Proven to predict sales performance - Results in just 48 hours [![Schedule a Demo](https://no-cache.hubspot.com/cta/default/4678166/49ccc74a-7f8b-4de0-a289-a1a355d293bb.png)](https://cta-redirect.hubspot.com/cta/redirect/4678166/49ccc74a-7f8b-4de0-a289-a1a355d293bb) ## Recent Posts [![Subscribe to our blog](https://no-cache.hubspot.com/cta/default/4678166/bc9d8465-3a82-464d-83de-e81713323b42.png)](https://cta-redirect.hubspot.com/cta/redirect/4678166/bc9d8465-3a82-464d-83de-e81713323b42) ### Category - [Shopper Marketing (14)](https://info.sellcheck.com/blog/tag/shopper-marketing) - [Creative Effectiveness (12)](https://info.sellcheck.com/blog/tag/creative-effectiveness) - [Insights (12)](https://info.sellcheck.com/blog/tag/insights) - [Messaging (9)](https://info.sellcheck.com/blog/tag/messaging) - [Tips and Tricks (9)](https://info.sellcheck.com/blog/tag/tips-and-tricks) - [Behavioral Science (8)](https://info.sellcheck.com/blog/tag/behavioral-science) - [Brand Marketing (5)](https://info.sellcheck.com/blog/tag/brand-marketing) - [e-commerce (3)](https://info.sellcheck.com/blog/tag/e-commerce) - [Best of SellCheck (1)](https://info.sellcheck.com/blog/tag/best-of-sellcheck) - [Case Studies (1)](https://info.sellcheck.com/blog/tag/case-studies) - [Command (1)](https://info.sellcheck.com/blog/tag/command) - [Connect (1)](https://info.sellcheck.com/blog/tag/connect) - [News (1)](https://info.sellcheck.com/blog/tag/news) [See all](https://info.sellcheck.com/blog/tag/brand-marketing#)