Developing and executing a solid brand purpose can build brand awareness, differentiation, trust, and commitment. But, a purpose can't just be a marketing message; it must be an essential part of the brand. Our new White Paper offers three proven strategies for Marketing with Purpose.
Are People Rationale?
Do we make decisions consciously based on facts, reason, and logic? Or, do we make decisions unconsciously based on emotions, feelings, and intuition?
While you are thinking about these substantial questions, let's turn the clock back to 1985...