SellCheck Insights

SellCheck Keynote Speaker Ray Burke and Best of SellCheck Awards

Posted by SellCheck Team

Hear Ray Burke, marketing professor at Indiana University’s Kelley School of Business, share valuable insights on how to increase shopability and sales. His keynote is followed by the 2nd annual SellCheck Awards, where we honor the best executions we saw in 2021.

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Topics: Shopper Marketing, Brand Marketing, Best of SellCheck

The Power and Importance of Purpose

Posted by SellCheck Team

Developing and executing a solid brand purpose can build brand awareness, differentiation, trust, and commitment. But, a purpose can't just be a marketing message; it must be an essential part of the brand. Our new White Paper offers three proven strategies for Marketing with Purpose.

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Topics: Messaging, Brand Marketing

Anchoring in a Brandless World

Posted by SellCheck Team

A Rising DTC Star Starts Our Story...

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Behavioral Science, Brand Marketing, e-commerce

Be Distinctive to Better Standout to Shoppers

Posted by SellCheck Team

What Hijacks Your Decisions? 

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Behavioral Science, Brand Marketing, Command

Using Brand Equities to Better Connect with Shoppers

Posted by SellCheck Team

Are People Rationale?

Do we make decisions consciously based on facts, reason, and logic? Or, do we make decisions unconsciously based on emotions, feelings, and intuition?

While you are thinking about these substantial questions, let's turn the clock back to 1985...

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Behavioral Science, Connect, Brand Marketing

 

About SellCheck

SellCheck is a marketing research platform designed to streamline the creative process, produce better marketing, and boost sales.

We provide clarity and confidence through the discipline of creative effectiveness.

Key Benefits include:

  • Clear direction to improve marketing
  • Proven to predict sales performance
  • Results in just 48 hours
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