SellCheck Insights

Stay Ahead in The New Year With Digital Commerce Trends

Posted by SellCheck Team

The Only Constant is Change

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Topics: Shopper Marketing, Behavioral Science, e-commerce

The Great Retail Reset: Consumers Are up for Grabs

Posted by SellCheck Team

The pandemic has forced consumers to try new brands, retailers, and paths to transactions. Many shoppers have purchased products for the first time or substituted for their favorites, while others have visited different types of brick and mortar stores to find everything on their lists. And many have tried online buying from storefronts and categories that they had never considered before. Buying based on convenience versus preference has become more prevalent. Consider the stats on the right.

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Topics: Behavioral Science

Anchoring in a Brandless World

Posted by SellCheck Team

A Rising DTC Star Starts Our Story...

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Behavioral Science, Brand Marketing, e-commerce

Be Distinctive to Better Stand Out to Shoppers

Posted by SellCheck Team

 

What Hijacks Your Decisions? 

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Behavioral Science, Brand Marketing, Command

Using Brand Equities to Better Connect with Shoppers

Posted by SellCheck Team

Are People Rationale?

Do we make decisions consciously based on facts, reason, and logic? Or, do we make decisions unconsciously based on emotions, feelings, and intuition?

While you are thinking about these substantial questions, let's turn the clock back to 1985...

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Behavioral Science, Connect, Brand Marketing

Are Your Eyes Fooling You and Your Consumers?

Posted by SellCheck Team

Have your eyes ever played tricks on you?

If you said “no,” then you’re not being honest.

Alternatively, your mind is deceiving you.

It’s nothing personal and nothing intentional.

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging, Behavioral Science

How Binge Watching TV Can Help Drive A Stronger Brand Connection

Posted by SellCheck Team

We would have written this article sooner, but we were binge-watching...

We’re not alone. On an average day, Netflix’s 117.58 million subscribers watch 140 million hours of content. That’s a ton of TV.  Learning this, we were curious as to why this happens and if we can apply learnings to the creation of marketing communication.

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging, Behavioral Science

Designing for the Shopper Mindset: Overcoming the Curse of Knowledge

Posted by SellCheck Team

The Curse of Knowledge may seem like the title to the next Avengers movie, but it isn't (as far as we know). Instead, it's an essential behavioral science learning highly relevant to the development of marketing communication.

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging, Behavioral Science

 

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We provide clarity and confidence through the discipline of creative effectiveness.

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