SellCheck Insights

Designing for the Shopper Mindset: Overcoming the Curse of Knowledge

Posted by SellCheck Team

The Curse of Knowledge may seem like the title to the next Avengers movie, but it isn't (as far as we know). Instead, it's an essential behavioral science learning highly relevant to the development of marketing communication.

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging, Behavioral Science


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