SellCheck Insights

Using Brand Equities to Better Connect with Shoppers

Posted by SellCheck Team

Are People Rationale?

Do we make decisions consciously based on facts, reason, and logic? Or, do we make decisions unconsciously based on emotions, feelings, and intuition?

While you are thinking about these substantial questions, let's turn the clock back to 1985...

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Behavioral Science, Connect, Brand Marketing


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