SellCheck Insights

SellCheck Team

Recent Posts

Using Brand Equities to Better Connect with Shoppers

Posted by SellCheck Team

Are People Rationale?

Do we make decisions consciously based on facts, reason, and logic? Or, do we make decisions unconsciously based on emotions, feelings, and intuition?

While you are thinking about these substantial questions, let's turn the clock back to 1985...

Read More

Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Behavioral Science, Connect, Brand Marketing

Are Your Eyes Fooling You and Your Consumers?

Posted by SellCheck Team

Have your eyes ever played tricks on you?

If you said “no,” then you’re not being honest.

Alternatively, your mind is deceiving you.

It’s nothing personal and nothing intentional.

Read More

Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging, Behavioral Science

How Binge Watching TV Can Help Drive A Stronger Brand Connection

Posted by SellCheck Team

We would have written this article sooner, but we were binge-watching...

We’re not alone. On an average day, Netflix’s 117.58 million subscribers watch 140 million hours of content. That’s a ton of TV.  Learning this, we were curious as to why this happens and if we can apply learnings to the creation of marketing communication.

Read More

Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging, Behavioral Science

Designing for the Shopper Mindset: Overcoming the Curse of Knowledge

Posted by SellCheck Team

The Curse of Knowledge may seem like the title to the next Avengers movie, but it isn't (as far as we know). Instead, it's an essential behavioral science learning highly relevant to the development of marketing communication.

Read More

Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging, Behavioral Science

Designing for the Shopper Mindset: Ice Cream and Social Proof

Posted by SellCheck Team

It's no secret it gets cold in Minneapolis. But, what does standing in line for ice cream have to do with better communication? Lots, it turns out.

Read More

Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging

Designing for the Shopper Mindset: The Power of New

Posted by SellCheck Team

Whether creating digital ads, in-store signage, or packaging, behavior science-based design principles (or, we like to call it designing for the shopper mindset) can improve your creative effectiveness.

Read More

Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging

Sales Lift From Shopper Communication That's Not Seen? 0%

Posted by SellCheck Team

Your brand message can help drive sales. How do you test its effectiveness so you KNOW it works?

Read More

Topics: Creative Effectiveness, Insights, Shopper Marketing, Messaging

 

About SellCheck

SellCheck is a marketing research platform designed to streamline the creative process, produce better marketing, and boost sales.

We provide clarity and confidence through the discipline of creative effectiveness.

Key Benefits include:

  • Clear direction to improve marketing
  • Proven to predict sales performance
  • Results in just 48 hours
Schedule a Demo

Recent Posts

Subscribe to our blog