SellCheck Insights

Seven Marketing Tips for Inflationary Times

Posted by SellCheck Team

Buckle in for the Triple Threat of 2022: COVID, War in Ukraine and Inflation.

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Topics: News, Shopper Marketing, Messaging

The Power and Importance of Purpose

Posted by SellCheck Team

Developing and executing a solid brand purpose can build brand awareness, differentiation, trust, and commitment. But, a purpose can't just be a marketing message; it must be an essential part of the brand. Our new White Paper offers three proven strategies for Marketing with Purpose.

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Topics: Messaging, Brand Marketing

Are Your Eyes Fooling You and Your Consumers?

Posted by SellCheck Team

Have your eyes ever played tricks on you?

If you said “no,” then you’re not being honest.

Alternatively, your mind is deceiving you.

It’s nothing personal and nothing intentional.

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging, Behavioral Science

How Binge Watching TV Can Help Drive A Stronger Brand Connection

Posted by SellCheck Team

We would have written this article sooner, but we were binge-watching...

We’re not alone. On an average day, Netflix’s 117.58 million subscribers watch 140 million hours of content. That’s a ton of TV.  Learning this, we were curious as to why this happens and if we can apply learnings to the creation of marketing communication.

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging, Behavioral Science

Designing for the Shopper Mindset: Overcoming the Curse of Knowledge

Posted by SellCheck Team

The Curse of Knowledge may seem like the title to the next Avengers movie, but it isn't (as far as we know). Instead, it's an essential behavioral science learning highly relevant to the development of marketing communication.

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging, Behavioral Science

Designing for the Shopper Mindset: Ice Cream and Social Proof

Posted by SellCheck Team

It's no secret it gets cold in Minneapolis. But, what does standing in line for ice cream have to do with better communication? Lots, it turns out.

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging

Designing for the Shopper Mindset: The Power of New

Posted by SellCheck Team

Whether creating digital ads, in-store signage, or packaging, behavior science-based design principles (or, we like to call it designing for the shopper mindset) can improve your creative effectiveness.

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Shopper Marketing, Messaging

Sales Lift From Shopper Communication That's Not Seen? 0%

Posted by SellCheck Team

Your brand message can help drive sales. How do you test its effectiveness so you KNOW it works?

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Topics: Creative Effectiveness, Insights, Shopper Marketing, Messaging

How to Avoid the Top Five Mistakes Brand Marketers Make With Their Selling Moment

Posted by Rich Butwinick

It's your selling moment...don't blow it. 

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Topics: Creative Effectiveness, Tips and Tricks, Insights, Messaging

 

About SellCheck

SellCheck is a marketing research platform designed to streamline the creative process, produce better marketing, and boost sales.

We provide clarity and confidence through the discipline of creative effectiveness.

Key Benefits include:

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