--- title: | Messaging description: Messaging | --- # SellCheck Insights ## [Seven Marketing Tips for Inflationary Times](https://info.sellcheck.com/blog/seven-marketing-tips-for-inflationary-times) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![](https://info.sellcheck.com/hubfs/2022-03-29.png) ](https://info.sellcheck.com/blog/seven-marketing-tips-for-inflationary-times) Buckle in for the Triple Threat of 2022: COVID, War in Ukraine and Inflation. [Read More](https://info.sellcheck.com/blog/seven-marketing-tips-for-inflationary-times) 1 Comment [Click here to read/write comments](https://info.sellcheck.com/blog/seven-marketing-tips-for-inflationary-times#comments-listing) Topics: [News](https://info.sellcheck.com/blog/tag/news), [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Messaging](https://info.sellcheck.com/blog/tag/messaging) ## [The Power and Importance of Purpose](https://info.sellcheck.com/blog/the-power-and-importance-of-purpose) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![](https://info.sellcheck.com/hubfs/nov-post-hero.jpg) ](https://info.sellcheck.com/blog/the-power-and-importance-of-purpose) Developing and executing a solid brand purpose can build brand awareness, differentiation, trust, and commitment. But, a purpose can't just be a marketing message; it must be an essential part of the brand. Our new White Paper offers three proven strategies for Marketing with Purpose. [Read More](https://info.sellcheck.com/blog/the-power-and-importance-of-purpose) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/the-power-and-importance-of-purpose#comments-listing) Topics: [Messaging](https://info.sellcheck.com/blog/tag/messaging), [Brand Marketing](https://info.sellcheck.com/blog/tag/brand-marketing) ## [Are Your Eyes Fooling You and Your Consumers?](https://info.sellcheck.com/blog/are-your-eyes-fooling-you-and-your-consumers) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![Wishful Seeing](https://info.sellcheck.com/hubfs/Wishful%20Seeing.png) ](https://info.sellcheck.com/blog/are-your-eyes-fooling-you-and-your-consumers) Have your eyes ever played tricks on you? If you said “no,” then you’re not being honest. Alternatively, your mind is deceiving you. It’s nothing personal and nothing intentional. [Read More](https://info.sellcheck.com/blog/are-your-eyes-fooling-you-and-your-consumers) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/are-your-eyes-fooling-you-and-your-consumers#comments-listing) Topics: [Creative Effectiveness](https://info.sellcheck.com/blog/tag/creative-effectiveness), [Tips and Tricks](https://info.sellcheck.com/blog/tag/tips-and-tricks), [Insights](https://info.sellcheck.com/blog/tag/insights), [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Messaging](https://info.sellcheck.com/blog/tag/messaging), [Behavioral Science](https://info.sellcheck.com/blog/tag/behavioral-science) ## [How Binge Watching TV Can Help Drive A Stronger Brand Connection](https://info.sellcheck.com/blog/how-binge-watching-tv-can-help-drive-a-stronger-brand-connection) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![Binge Watching (1)-1](https://info.sellcheck.com/hubfs/Binge%20Watching%20(1)-1.png) ](https://info.sellcheck.com/blog/how-binge-watching-tv-can-help-drive-a-stronger-brand-connection) We would have written this article sooner, but we were binge-watching... We’re not alone. [On an average day, Netflix’s 117.58 million subscribers watch 140 million hours of content.](https://www.marketwatch.com/story/we-now-spend-more-time-on-netflix-than-we-do-bonding-with-our-kids-2018-09-13-12882032) That’s a ton of TV.  Learning this, we were curious as to why this happens and if we can apply learnings to the creation of marketing communication. [Read More](https://info.sellcheck.com/blog/how-binge-watching-tv-can-help-drive-a-stronger-brand-connection) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/how-binge-watching-tv-can-help-drive-a-stronger-brand-connection#comments-listing) Topics: [Creative Effectiveness](https://info.sellcheck.com/blog/tag/creative-effectiveness), [Tips and Tricks](https://info.sellcheck.com/blog/tag/tips-and-tricks), [Insights](https://info.sellcheck.com/blog/tag/insights), [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Messaging](https://info.sellcheck.com/blog/tag/messaging), [Behavioral Science](https://info.sellcheck.com/blog/tag/behavioral-science) ## [Designing for the Shopper Mindset: Overcoming the Curse of Knowledge](https://info.sellcheck.com/blog/overcoming-the-curse-of-knowledge) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![Overcoming the Curse of Knowledge](https://info.sellcheck.com/hubfs/Overcoming%20the%20Curse.png) ](https://info.sellcheck.com/blog/overcoming-the-curse-of-knowledge) The Curse of Knowledge may seem like the title to the next Avengers movie, but it isn't (as far as we know). Instead, it's an essential behavioral science learning highly relevant to the development of marketing communication. [Read More](https://info.sellcheck.com/blog/overcoming-the-curse-of-knowledge) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/overcoming-the-curse-of-knowledge#comments-listing) Topics: [Creative Effectiveness](https://info.sellcheck.com/blog/tag/creative-effectiveness), [Tips and Tricks](https://info.sellcheck.com/blog/tag/tips-and-tricks), [Insights](https://info.sellcheck.com/blog/tag/insights), [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Messaging](https://info.sellcheck.com/blog/tag/messaging), [Behavioral Science](https://info.sellcheck.com/blog/tag/behavioral-science) ## [Designing for the Shopper Mindset: Ice Cream and Social Proof](https://info.sellcheck.com/blog/designing-for-the-shopper-mindset-social-proof) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![Designing for the Shopper Mindset: Social Proof](https://info.sellcheck.com/hubfs/Copy%20of%20SOCIAL%20PROOF.png) ](https://info.sellcheck.com/blog/designing-for-the-shopper-mindset-social-proof) It's no secret it gets cold in Minneapolis. But, what does standing in line for ice cream have to do with better communication? Lots, it turns out. [Read More](https://info.sellcheck.com/blog/designing-for-the-shopper-mindset-social-proof) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/designing-for-the-shopper-mindset-social-proof#comments-listing) Topics: [Creative Effectiveness](https://info.sellcheck.com/blog/tag/creative-effectiveness), [Tips and Tricks](https://info.sellcheck.com/blog/tag/tips-and-tricks), [Insights](https://info.sellcheck.com/blog/tag/insights), [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Messaging](https://info.sellcheck.com/blog/tag/messaging) ## [Designing for the Shopper Mindset: The Power of New](https://info.sellcheck.com/blog/designing-for-the-shopper-mindset-the-power-of-new) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![THE POWER OF NEW](https://info.sellcheck.com/hubfs/THE%20POWER%20OF%20NEW.png) ](https://info.sellcheck.com/blog/designing-for-the-shopper-mindset-the-power-of-new) Whether creating digital ads, in-store signage, or packaging, behavior science-based design principles (or, we like to call it designing for the shopper mindset) can improve your creative effectiveness. [Read More](https://info.sellcheck.com/blog/designing-for-the-shopper-mindset-the-power-of-new) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/designing-for-the-shopper-mindset-the-power-of-new#comments-listing) Topics: [Creative Effectiveness](https://info.sellcheck.com/blog/tag/creative-effectiveness), [Tips and Tricks](https://info.sellcheck.com/blog/tag/tips-and-tricks), [Insights](https://info.sellcheck.com/blog/tag/insights), [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Messaging](https://info.sellcheck.com/blog/tag/messaging) ## [Sales Lift From Shopper Communication That's Not Seen? 0%](https://info.sellcheck.com/blog/whats-the-sales-lift-from-shopper-communication-thats-not-seen) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![SellCheck Marketing Communications](https://info.sellcheck.com/hubfs/SellCheck%20Marketing%20Communications.jpg) ](https://info.sellcheck.com/blog/whats-the-sales-lift-from-shopper-communication-thats-not-seen) Your brand message can help drive sales. How do you test its effectiveness so you KNOW it works? [Read More](https://info.sellcheck.com/blog/whats-the-sales-lift-from-shopper-communication-thats-not-seen) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/whats-the-sales-lift-from-shopper-communication-thats-not-seen#comments-listing) Topics: [Creative Effectiveness](https://info.sellcheck.com/blog/tag/creative-effectiveness), [Insights](https://info.sellcheck.com/blog/tag/insights), [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Messaging](https://info.sellcheck.com/blog/tag/messaging) ## [How to Avoid the Top Five Mistakes Brand Marketers Make With Their Selling Moment](https://info.sellcheck.com/blog/sample-post) Posted by [Rich Butwinick](https://info.sellcheck.com/blog/author/rich-butwinick) - [Tweet](https://twitter.com/share) [![thought-2123970_1920](https://info.sellcheck.com/hubfs/thought-2123970_1920.jpg) ](https://info.sellcheck.com/blog/sample-post) It's your selling moment...don't blow it.  [Read More](https://info.sellcheck.com/blog/sample-post) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/sample-post#comments-listing) Topics: [Creative Effectiveness](https://info.sellcheck.com/blog/tag/creative-effectiveness), [Tips and Tricks](https://info.sellcheck.com/blog/tag/tips-and-tricks), [Insights](https://info.sellcheck.com/blog/tag/insights), [Messaging](https://info.sellcheck.com/blog/tag/messaging) [All posts](https://info.sellcheck.com/blog/all) ### About SellCheck SellCheck is a marketing research platform designed to streamline the creative process, produce better marketing, and boost sales. We provide clarity and confidence through the discipline of creative effectiveness. 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