--- title: | SellCheck Team (2) description: (2) --- # SellCheck Insights ## SellCheck Team ### Recent Posts ## [Be Distinctive to Better Stand Out to Shoppers](https://info.sellcheck.com/blog/be-distinctive-to-better-standout-to-shoppers) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![Be Distinctive2-1](https://info.sellcheck.com/hubfs/Be%20Distinctive2-1.png) ](https://info.sellcheck.com/blog/be-distinctive-to-better-standout-to-shoppers)   # What Hijacks Your Decisions?  [Read More](https://info.sellcheck.com/blog/be-distinctive-to-better-standout-to-shoppers) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/be-distinctive-to-better-standout-to-shoppers#comments-listing) Topics: [Creative Effectiveness](https://info.sellcheck.com/blog/tag/creative-effectiveness), [Tips and Tricks](https://info.sellcheck.com/blog/tag/tips-and-tricks), [Insights](https://info.sellcheck.com/blog/tag/insights), [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Behavioral Science](https://info.sellcheck.com/blog/tag/behavioral-science), [Brand Marketing](https://info.sellcheck.com/blog/tag/brand-marketing), [Command](https://info.sellcheck.com/blog/tag/command) ## [Using Brand Equities to Better Connect with Shoppers](https://info.sellcheck.com/blog/using-brand-equities-to-better-connect-with-shoppers) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![Brand Equities 2](https://info.sellcheck.com/hubfs/Brand%20Equities%202.png) ](https://info.sellcheck.com/blog/using-brand-equities-to-better-connect-with-shoppers) # Are People Rationale? Do we make decisions consciously based on facts, reason, and logic? Or, do we make decisions unconsciously based on emotions, feelings, and intuition? While you are thinking about these substantial questions, let's turn the clock back to 1985... [Read More](https://info.sellcheck.com/blog/using-brand-equities-to-better-connect-with-shoppers) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/using-brand-equities-to-better-connect-with-shoppers#comments-listing) Topics: [Creative Effectiveness](https://info.sellcheck.com/blog/tag/creative-effectiveness), [Tips and Tricks](https://info.sellcheck.com/blog/tag/tips-and-tricks), [Insights](https://info.sellcheck.com/blog/tag/insights), [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Behavioral Science](https://info.sellcheck.com/blog/tag/behavioral-science), [Connect](https://info.sellcheck.com/blog/tag/connect), [Brand Marketing](https://info.sellcheck.com/blog/tag/brand-marketing) ## [Are Your Eyes Fooling You and Your Consumers?](https://info.sellcheck.com/blog/are-your-eyes-fooling-you-and-your-consumers) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![Wishful Seeing](https://info.sellcheck.com/hubfs/Wishful%20Seeing.png) ](https://info.sellcheck.com/blog/are-your-eyes-fooling-you-and-your-consumers) Have your eyes ever played tricks on you? If you said “no,” then you’re not being honest. Alternatively, your mind is deceiving you. It’s nothing personal and nothing intentional. [Read More](https://info.sellcheck.com/blog/are-your-eyes-fooling-you-and-your-consumers) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/are-your-eyes-fooling-you-and-your-consumers#comments-listing) Topics: [Creative Effectiveness](https://info.sellcheck.com/blog/tag/creative-effectiveness), [Tips and Tricks](https://info.sellcheck.com/blog/tag/tips-and-tricks), [Insights](https://info.sellcheck.com/blog/tag/insights), [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Messaging](https://info.sellcheck.com/blog/tag/messaging), [Behavioral Science](https://info.sellcheck.com/blog/tag/behavioral-science) ## [How Binge Watching TV Can Help Drive A Stronger Brand Connection](https://info.sellcheck.com/blog/how-binge-watching-tv-can-help-drive-a-stronger-brand-connection) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![Binge Watching (1)-1](https://info.sellcheck.com/hubfs/Binge%20Watching%20(1)-1.png) ](https://info.sellcheck.com/blog/how-binge-watching-tv-can-help-drive-a-stronger-brand-connection) We would have written this article sooner, but we were binge-watching... We’re not alone. [On an average day, Netflix’s 117.58 million subscribers watch 140 million hours of content.](https://www.marketwatch.com/story/we-now-spend-more-time-on-netflix-than-we-do-bonding-with-our-kids-2018-09-13-12882032) That’s a ton of TV.  Learning this, we were curious as to why this happens and if we can apply learnings to the creation of marketing communication. [Read More](https://info.sellcheck.com/blog/how-binge-watching-tv-can-help-drive-a-stronger-brand-connection) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/how-binge-watching-tv-can-help-drive-a-stronger-brand-connection#comments-listing) Topics: [Creative Effectiveness](https://info.sellcheck.com/blog/tag/creative-effectiveness), [Tips and Tricks](https://info.sellcheck.com/blog/tag/tips-and-tricks), [Insights](https://info.sellcheck.com/blog/tag/insights), [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Messaging](https://info.sellcheck.com/blog/tag/messaging), [Behavioral Science](https://info.sellcheck.com/blog/tag/behavioral-science) ## [Designing for the Shopper Mindset: Overcoming the Curse of Knowledge](https://info.sellcheck.com/blog/overcoming-the-curse-of-knowledge) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![Overcoming the Curse of Knowledge](https://info.sellcheck.com/hubfs/Overcoming%20the%20Curse.png) ](https://info.sellcheck.com/blog/overcoming-the-curse-of-knowledge) The Curse of Knowledge may seem like the title to the next Avengers movie, but it isn't (as far as we know). Instead, it's an essential behavioral science learning highly relevant to the development of marketing communication. [Read More](https://info.sellcheck.com/blog/overcoming-the-curse-of-knowledge) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/overcoming-the-curse-of-knowledge#comments-listing) Topics: [Creative Effectiveness](https://info.sellcheck.com/blog/tag/creative-effectiveness), [Tips and Tricks](https://info.sellcheck.com/blog/tag/tips-and-tricks), [Insights](https://info.sellcheck.com/blog/tag/insights), [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Messaging](https://info.sellcheck.com/blog/tag/messaging), [Behavioral Science](https://info.sellcheck.com/blog/tag/behavioral-science) ## [Designing for the Shopper Mindset: Ice Cream and Social Proof](https://info.sellcheck.com/blog/designing-for-the-shopper-mindset-social-proof) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![Designing for the Shopper Mindset: Social Proof](https://info.sellcheck.com/hubfs/Copy%20of%20SOCIAL%20PROOF.png) ](https://info.sellcheck.com/blog/designing-for-the-shopper-mindset-social-proof) It's no secret it gets cold in Minneapolis. But, what does standing in line for ice cream have to do with better communication? Lots, it turns out. [Read More](https://info.sellcheck.com/blog/designing-for-the-shopper-mindset-social-proof) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/designing-for-the-shopper-mindset-social-proof#comments-listing) Topics: [Creative Effectiveness](https://info.sellcheck.com/blog/tag/creative-effectiveness), [Tips and Tricks](https://info.sellcheck.com/blog/tag/tips-and-tricks), [Insights](https://info.sellcheck.com/blog/tag/insights), [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Messaging](https://info.sellcheck.com/blog/tag/messaging) ## [Designing for the Shopper Mindset: The Power of New](https://info.sellcheck.com/blog/designing-for-the-shopper-mindset-the-power-of-new) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![THE POWER OF NEW](https://info.sellcheck.com/hubfs/THE%20POWER%20OF%20NEW.png) ](https://info.sellcheck.com/blog/designing-for-the-shopper-mindset-the-power-of-new) Whether creating digital ads, in-store signage, or packaging, behavior science-based design principles (or, we like to call it designing for the shopper mindset) can improve your creative effectiveness. [Read More](https://info.sellcheck.com/blog/designing-for-the-shopper-mindset-the-power-of-new) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/designing-for-the-shopper-mindset-the-power-of-new#comments-listing) Topics: [Creative Effectiveness](https://info.sellcheck.com/blog/tag/creative-effectiveness), [Tips and Tricks](https://info.sellcheck.com/blog/tag/tips-and-tricks), [Insights](https://info.sellcheck.com/blog/tag/insights), [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Messaging](https://info.sellcheck.com/blog/tag/messaging) ## [Sales Lift From Shopper Communication That's Not Seen? 0%](https://info.sellcheck.com/blog/whats-the-sales-lift-from-shopper-communication-thats-not-seen) Posted by [SellCheck Team](https://info.sellcheck.com/blog/author/sellcheck-team) - [Tweet](https://twitter.com/share) [![SellCheck Marketing Communications](https://info.sellcheck.com/hubfs/SellCheck%20Marketing%20Communications.jpg) ](https://info.sellcheck.com/blog/whats-the-sales-lift-from-shopper-communication-thats-not-seen) Your brand message can help drive sales. How do you test its effectiveness so you KNOW it works? [Read More](https://info.sellcheck.com/blog/whats-the-sales-lift-from-shopper-communication-thats-not-seen) 0 Comments [Click here to read/write comments](https://info.sellcheck.com/blog/whats-the-sales-lift-from-shopper-communication-thats-not-seen#comments-listing) Topics: [Creative Effectiveness](https://info.sellcheck.com/blog/tag/creative-effectiveness), [Insights](https://info.sellcheck.com/blog/tag/insights), [Shopper Marketing](https://info.sellcheck.com/blog/tag/shopper-marketing), [Messaging](https://info.sellcheck.com/blog/tag/messaging) [Previous](https://info.sellcheck.com/blog/author/sellcheck-team/page/1) [All posts](https://info.sellcheck.com/blog/all) ### About SellCheck SellCheck is a marketing research platform designed to streamline the creative process, produce better marketing, and boost sales. We provide clarity and confidence through the discipline of creative effectiveness. Key Benefits include: - Clear direction to improve marketing - Proven to predict sales performance - Results in just 48 hours [![Schedule a Demo](https://no-cache.hubspot.com/cta/default/4678166/49ccc74a-7f8b-4de0-a289-a1a355d293bb.png)](https://cta-redirect.hubspot.com/cta/redirect/4678166/49ccc74a-7f8b-4de0-a289-a1a355d293bb) ## Recent Posts [![Subscribe to our blog](https://no-cache.hubspot.com/cta/default/4678166/bc9d8465-3a82-464d-83de-e81713323b42.png)](https://cta-redirect.hubspot.com/cta/redirect/4678166/bc9d8465-3a82-464d-83de-e81713323b42) ### Category - [Shopper Marketing (14)](https://info.sellcheck.com/blog/tag/shopper-marketing) - [Creative Effectiveness (12)](https://info.sellcheck.com/blog/tag/creative-effectiveness) - [Insights (12)](https://info.sellcheck.com/blog/tag/insights) - [Messaging (9)](https://info.sellcheck.com/blog/tag/messaging) - [Tips and Tricks (9)](https://info.sellcheck.com/blog/tag/tips-and-tricks) - [Behavioral Science (8)](https://info.sellcheck.com/blog/tag/behavioral-science) - [Brand Marketing (5)](https://info.sellcheck.com/blog/tag/brand-marketing) - [e-commerce (3)](https://info.sellcheck.com/blog/tag/e-commerce) - [Best of SellCheck (1)](https://info.sellcheck.com/blog/tag/best-of-sellcheck) - [Case Studies (1)](https://info.sellcheck.com/blog/tag/case-studies) - [Command (1)](https://info.sellcheck.com/blog/tag/command) - [Connect (1)](https://info.sellcheck.com/blog/tag/connect) - [News (1)](https://info.sellcheck.com/blog/tag/news) [See all](https://info.sellcheck.com/blog/author/sellcheck-team/page/2#)